about us

The history of the Flandria brand

1800s – Zedelgem Blacksmith

1800s – Zedelgem Blacksmith

 

1910 – De Westvlaamsche Leeuw

1910 – De Westvlaamsche Leeuw

 

1924 - Werkhuizen Gebroeders Claeys

1924 - Werkhuizen Gebroeders Claeys

 

1940 - Flandria

1940 - Flandria

 

1956 - Family Feud

1956 - Family Feud

 

1960s – Growth and Professional Cycling Sponsorship

1960s – Growth and Professional Cycling Sponsorship

 

1970s – Changing Markets

1970s – Changing Markets

 

1980s - Economic Downturn

1980s - Economic Downturn

 

2002 – Rescue and Rebirth

2002 – Rescue and Rebirth

 

2010 – Return to Belgium

2010 – Return to Belgium